BUM’s MY STORY Back to School Collection inspires the youth to stand out and be heard.

In a few weeks or so, you’ll be back in school and back to hitting the books. You’ll see old friends, and meet new ones. It’s another year of self-discovery, self-expression, and fitting in. But why try to fit in, when you can stand out?

This is the idea behind local clothing label BUM Equipment’s Back to School collection. Represented by bold, dramatic colors and graphic prints, this new collection speaks volumes about individuality and fearless personal style.

BUM brings back the vivid stripes and the unconventional patches and ripped fabrics, creating pieces that are stylish and pack in lots of character.

With shades of Emo rock and modern-Goth style, this statement-making collection motivate  the youth express  their true colors, proud and without hesitation. The boldness and the defiance that this collection represents highlight and celebrate the oft-misunderstood rebellious nature of today’s youth.

Who says you have to look like everyone else this back to school season? BUM Equipment’s “MY STORY” collection will not only help you stand out, it will also help you discover and express your true self.

BUM Equipment is available at all leading department stores nationwide.

Visit their website at http://www.bumequipment.com.ph or like them at Facebook at http://www.facebook.com/bumequip

BUM Hoodie Bags

BUM Equipment has already something for the back-to-schoolers and these babies are already our favorite! Say hello to the Hoodie Bag, its a knapsack bag with a hood. Available in checkered, zig-zag and houndstooth patterns in red, blue and white colors at all BUM Boutiques and select department stores for only Php749.00 each.

BUM’s Collar-Up Collection

BUM, one of the country’s leading brands in apparel, once again takes to center stage its newest collection, sure to reflect the youth’s unpredictable flair for fashion. Presenting Bum’s Collar-Ups Collections. Inspired by the fun eccentricity of fashion and the many possibilities one ca create, Bum’s Collar-Ups Collection celebrates color and innovation. Now out on racks for back to school season, it speaks of a whole new fashion statement: wearing collared shirts with a twist.

The colored collars come with a special design or logo at the back where it is usually left blank. A mix of fashionable designs give the collection a character all its own. Plaids, houndstooth, and a wide selection of prints scream a distinct mark that Bum’s modern, Goth feel exudes.

Mixing function and fashion, Bum’s creation have always been inspired by the youth who personify curiosity and non-conformity in style  and in self-expression. Created for highly receptive and reactive individuals, Bum is supposed to be seen — and more importantly, heard by everyone else. Personal empowerment is sewn in every collection, hence, the “he wore/ she wore” character embedded in every piece of apparel.

This school season, Collar-Ups collection make a great conversation piece. So Bum around in style and be the campus fashion upper — Only with Bum’s Collar-Ups collections BUM is available at all leading department stores nationwide. Visit http://www.bumequipment.com.ph for more info.